Aftab Arif

STRATEGY + BUSINESS DEVELOPMENT

Aftab is a results focused, metrics-driven marketing professional with experience of developing marketing strategy & driving multimillion-pound sterling growth for corporates and SMEs. He brings deep knowledge of digital and social media marketing having led and managed marketing campaigns at leading financial services & FinTech firms including Prudential, BlackRock, Fidelity and Accenture.

Duncan Bartlett

STRATEGY + COMMUNICATIONS

Duncan has been an Editor and Correspondent covering Business and Economic News for the BBC and ITN for more than 20 years. As a consultant and adviser, he provides strategy and communication training to large corporations and SMEs, delivering workshops and seminars at Westminster University, King’s College London and the University of Cambridge. EHe is also ditor of Asian Affairs magazine.

Razya Siddiqui

INSIGHTS + CONTENT

Grounded in the humanities, trained in the sciences, Razya’s writing is versatile and engaging with accuracy, clarity and brevity hallmarks of a keen editorial instinct. She brings an eclectic and varied editorial and content development experience rooted in knowledge, strong critical analysis skills and the ability to appreciate the big picture. Working closely with key stakeholders, Razya brings a considered, research-driven, analytical approach to shaping content strategy delivering meaningful, relevant, engaging content.

Improved operational efficiencies and revenues by implementing an end-to-end call centre solution streamlining order placement and management service. Conducted customer-centred marketing and branding exercise to raise client's profile and competitive positioning.

Worked with management to conceptualise and develop a framework for a web-based flexible, affordable, on demand ‘man with a van’ service for individuals and businesses. Conducted industry, competitor and customer research to draft an effective customer journey and customer service road map.